Tabitha Jean Naylor : Viral Social Media Posts for Bridal Salons

A viral social media post is any piece of content that gains a lot of attention through “likes,” positive comments on your social media platforms (and if you’re not on these, get to them today), retweets and debate. Pretty much any content that sparks a great deal of response is considered viral, and yes, you definitely want some of your posts to go viral. Why? Because you just can’t buy that kind of publicity, and it means consumers are talking about your company.


So how can a bridal salon owner compose a viral post? Well, the truth is, there is no magic formula, no pixie dust you can sprinkle to create a post that is guaranteed to go viral.  There are, however, a few things you can do to make this more likely.

First, your post has to be useful and entertaining in some way. For example, let’s say you wrote a piece on the worst bride behavior stories and titled it, “Bride Behavior You Should Avoid.”  This probably isn’t going to generate much interest – let alone engagement.. But what if you titled your piece, “Bridezilla: The 10 Most Horrifying Brides We’ve Ever Seen.” I’m pretty sure your blog would get a lot more clicks, don’t you?


Second, let your consumers in on the fun. For example, you could create a marketing campaign on social media in which you post five crazy wedding photos and have people caption each picture on social media. Then you offer some kind of discount or freebie to the five best caption writers. This is known as user-generated content, and it works really well, because people love having the power to create and share content that they made. And guess what? By giving them that power, your company’s name gets shared with a bunch of people who didn’t even participate in the contest. Voila, viral.

Third, you have to pay close attention to what’s trending in your industry. There are a couple of dashboards that you can purchase to send you keywords and topics in your industry that are trending, and you can use those to create posts that you know people are talking about. More importantly, you can put your own future spin on trending topics. So if “Dark bridal colors are becoming popular” is a trending topic, you could do a post titled, “Why Black, Dark Blue and Grey Will Be the New White For Brides.”

One last thing to remember is that when your post goes viral, you must take advantage of the increased attention. Once those numbers start ticking up, hit your social media platforms and offer discounts, freebies and any other enticements to capitalize on the sudden publicity.

For any information about Tabitha Jean Naylor, visit her website at

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