Tabitha Naylor-How B2B Companies Grow Their Businesses

Tabitha Naylor owns a marketing agency that started as a one-woman shop and grew into a team of high-quality independent contractors who are experts in their respective fields. The agency provides marketing solutions to B2B and B2C clients that help build brand awareness and generate leads, sales and revenue through a strategic marketing approach.

Tabitha Naylor B2B Business Ideas

She built the business by focusing first on delivering outstanding content. According to Tabitha, “I think that’s the key to any successful marketing agency, because without establishing your credibility through content that is valuable and useful to consumers, you can’t attract clients. But I think it really helped that I look at things from both a sales and marketing perspective. I’ve worked in sales for a variety of industries, so I understand the synergy between marketing and sales, and how one hand must feed the other.”

When asked anout her state on company’s development, Tabitha Clearwater proudly told, “My company has also grown because I’m very particular about the clients I work with, and by delivering services that they find valuable and effective, they refer me to other clients that match the profile I want for my business. I think it’s essential to build word-of-mouth through referrals, and I’ve also invested heavily in engaging marketing influencers, which conveys credibility and authority in the industry.”

For any information about Tabitha Naylor,visit her website at http://tabithajeannaylorclearwater.org

Tabitha Jean Naylor : Viral Social Media Posts for Bridal Salons

A viral social media post is any piece of content that gains a lot of attention through “likes,” positive comments on your social media platforms (and if you’re not on these, get to them today), retweets and debate. Pretty much any content that sparks a great deal of response is considered viral, and yes, you definitely want some of your posts to go viral. Why? Because you just can’t buy that kind of publicity, and it means consumers are talking about your company.

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So how can a bridal salon owner compose a viral post? Well, the truth is, there is no magic formula, no pixie dust you can sprinkle to create a post that is guaranteed to go viral.  There are, however, a few things you can do to make this more likely.

First, your post has to be useful and entertaining in some way. For example, let’s say you wrote a piece on the worst bride behavior stories and titled it, “Bride Behavior You Should Avoid.”  This probably isn’t going to generate much interest – let alone engagement.. But what if you titled your piece, “Bridezilla: The 10 Most Horrifying Brides We’ve Ever Seen.” I’m pretty sure your blog would get a lot more clicks, don’t you?

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Second, let your consumers in on the fun. For example, you could create a marketing campaign on social media in which you post five crazy wedding photos and have people caption each picture on social media. Then you offer some kind of discount or freebie to the five best caption writers. This is known as user-generated content, and it works really well, because people love having the power to create and share content that they made. And guess what? By giving them that power, your company’s name gets shared with a bunch of people who didn’t even participate in the contest. Voila, viral.

Third, you have to pay close attention to what’s trending in your industry. There are a couple of dashboards that you can purchase to send you keywords and topics in your industry that are trending, and you can use those to create posts that you know people are talking about. More importantly, you can put your own future spin on trending topics. So if “Dark bridal colors are becoming popular” is a trending topic, you could do a post titled, “Why Black, Dark Blue and Grey Will Be the New White For Brides.”

One last thing to remember is that when your post goes viral, you must take advantage of the increased attention. Once those numbers start ticking up, hit your social media platforms and offer discounts, freebies and any other enticements to capitalize on the sudden publicity.

For any information about Tabitha Jean Naylor, visit her website at http://tabithanaylorclearwater.com

Tabitha Jean Naylor : Improve the Results of Your Marketing Automation

If you’re neck-deep in the digital game, you know by now that you can’t afford not to use marketing automation to engage customers and drive them to your site. And there’s a lot of information out there about how to maximize and optimize your marketing automation, but there are two things I’ve found that can really improve your automation strategy: personalizing your subscriber emails and social media posts, and focusing on HTML versus text email in your list-building strategies.

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What do I mean by personalizing your posts and email marketing? It’s simply making sure that you engage with your subscribers by asking them directly in a newsletter email or social media post why they signed up for your list or why they engage with your company on social media, and what type of content is most valuable to them. Even if you only get one out of every 10 subscribers and followers to respond, you’ll still get a fairly good picture of what matters to them, what they need and want, and how you can adjust your content to offer a truly personal experience based on your research.

Another thing I think is really important is making sure that your email marketing utilizes HTML instead of text mail. With HTML, you got awesome images and fancy fonts that are vital to engaging your subscribers, and let’s face it; a lot of the people on your list will read your emails through mobile devices that are optimized for HTML. We live in a digital world that’s driven on bold, eye-catching visuals. Imagery has largely replaced written content, so a strong visual sense combined with outstanding and valuable content can really boost your marketing automation.

For any information about Tabitha Jean Naylor, visit her website at http://tabithanaylorclearwater.com

Tabitha Jean Naylor Clearwater : 4 Ways Real Networking Helps You Grow

Marketing in the modern world has become a complex beast. If you ask ten different people what exactly marketing is, you’ll get ten different answers. Most of those answers will undoubtedly have some connection to digital marketing — websites, social media, email, etc.

In fact, so much marketing effort is put into the digital channels these days that many of the “old school” ways of doing things have been almost forgotten. It’s a shame, because a lot of those old school ideas still work, and work very well.

The digital world let’s more people do things on their own, and many people try do just that. In fact, people try so hard to do things on their own that it becomes a problem as they try to do everything on their own. Many have forgotten about all of the benefits available to them through good old fashioned networking. Getting back to basics and working on real connections and relationships through networking can help you reach the next level, and here’s why:

Networking Is Affordable

Some networking events charge a fee for entry, but many are also free. Even for those that charge, the opportunities you run across are often worth the price of admission. Everyone is there because they are interested in doing something. You don’t have to hunt down leads, they are all leads.

Face to face networking with people who are interested in what you are doing is priceless. You’re getting a targeted audience handed to you. You can find more opportunities during one or two hours in a room with like minded individuals than you’ll find in one or two months on Facebook and Twitter.

You Can Find Mentors Through Networking

Everyone you meet is going to be at a different stage in the game. You will constantly meet people who’ve been exactly where you are now. You’ll have one opportunity after another to hear what others have done. You’ll find shortcuts to their successes and paths around their mistakes.

Whether someone becomes a close partner and coaches you for months, or they just give you one 30 second piece of advice, being able to learn from the experience of others is invaluable.

You Will Gain Knowledge And Authority

There is always something to learn, no matter what industry you are in. The more people you talk to, the more you will learn. With access to real people, you’ll gain knowledge far beyond what can be found on websites or in newspapers.

As you become more aware of issues and trends in your industry, not only will you become more agile and efficient, you’ll become the one others seek out when they need someone in the know.

Networking Leads To Referrals

You’re not just meeting other people, they are meeting you too. The better you are known within your industry’s circles, the better the chance that other people will refer to you when someone asks them who they need to talk to. Every casual connection has the potential to hand you a deal that takes you to another level.

For any other information regarding Tabitha Jean Naylor Clearwater, you can log on to her website http://tabithajeannaylorclearwater.org

Tabitha Jean Naylor Clearwater : 3 Mistakes To Avoid In Your Facebook Marketing

Facebook is a big part of marketing these days. As a leading social platform it can play a role in just about every stage of a marketing campaign. From finding new leads to providing support for existing customers, Facebook has found it’s way into the daily business of many companies.

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While there are many opportunities for profit and growth on Facebook, there is also a lot of room for blunders and mistakes too. The secret to getting the most out of Facebook for your business is, of course, taking advantage of the former and avoiding the latter as much as possible.

Here are some common mistakes that can lower the effectiveness of your efforts to get the most out of Facebook.

You’re Focusing Too Much On Likes

“Likes” on a page are the most obvious sign that Facebook users are following your brand, but it’s not really the most important factor. Those who like and follow your page form a base of users that will see your updates and posts, but they are really just a starting point.

Of course, the more likes you have for your page, the better, but what you should be working on the most is creating content that people will share with their own connections. This is what is going to bring in new customers. This is the word-of-mouth advertising of the modern age. If you create content that people want to share, they will do your marketing for you. They will pass your content along to their friends and provide more reach than you have on your own.

You’re Doing Too Much Promotion

Of course, the whole idea of setting up a presence on Facebook is to promote your brand. This, however, is not the reason Facebook users will decide to follow your page and share it with others.

Facebook users are looking for something that entertains or informs them. Most of all, they’re looking for something they can interact with. If your page is nothing but self-promoting sales pitches, nobody has any reason to latch on and follow along. In short, people aren’t going to share a giant commercial with their friends.

You have to give people some kind of value. Posts can tie in to your product, and some posts can be full on advertisements, but you’ll need to break things up and provide things that are of genuine interest. Look for things your own friends share that are coming from various brands to get an idea of what could work.

You’re Using Too Many Words

It’s been shown that posts that are less than 250 characters create the most engagement. Facebook users are looking through a tremendous amount of information when they browse the site. They aren’t going to sit and read through an entire paragraph to see what you’re talking about.

If you’ve got something to say, put it in a blog post and then create a short, succinct update on Facebook to grab the user’s attention and get them to the blog for more in-depth information. Don’t forget to make use of pictures as well. A few words that get right to the point and an interesting picture (or short video) that grabs attention will bring the most interaction from Facebook users.

It’s Not You, It’s Them

Like all social networks, you have to remember that your focus needs to be on the users and what they want. If you’re too focused on yourself, you’re going to lose whatever audience you have and find it harder to attract any new followers.

The best part about social networks is that fans and followers will often tell you exactly what they want, all you have to do is listen and use that information to shape your marketing techniques.

For any other information regarding Tabitha Jean Naylor Clearwater, you can log on to her website tabithajeannaylorclearwater.info

 

Tabitha Jean Naylor Clearwater : 6 Free Image Tools For Creating Stunning Visual Content

It’s no secret that visual content grabs the attention of audiences better than any other form of content. Humans are visual animals. We process images faster than we can read text or listen to speech. There is great truth to the old saying, “A picture is worth a thousand words.”

Numbers are constantly changing, but if we look at social media statistics, updates with visual content outperform all others by a large margin. It is estimated that Facebook posts with images get 179% more interaction than those without. On Twitter, photos command 57% of the total engagement won by brands there. Overall, 66% of all content that is shared by social media users contains some kind of imagery.

6 Free Image Tools For Creating Stunning

The bottom line is easy to understand. If you want to stand out, communicate better with your audience, and push your online marketing to its maximum potential, you’re going to need to create and distribute visual content.

To that end, here are some of the best free tools you can find to help you create stunning images that will make your content stand out in the crowd:

Pixlr

 

Complete with all of the basic, and even not so basic, features that you’d find in most image editors, Pixlr is free to use and available in your browser, as a desktop application and even a mobile app. You can add text, resize, crop and do everything you would do in most image editors without all the extra clutter and complicated settings.

Memecrunch

Memes are arguably the most circulated form of visual content on the Internet today. You’ll find them on social sites, forums, in blog posts and just about everywhere else. If you want to put together a few of your own in no time at all, Memecrunch will make it happen.

PixTeller

PixTeller is great for putting together easily shareable combinations of text and images. You’ve probably seen tons of their images already, shared as inspirational or comical quotes over a hi-res background image. They make it fast and easy to put together beautiful images with plenty of choices for fonts and images to start with. They’ve also got templates for Facebook cover images, banner ads, and even full A4 document size posters.

QuotesCover

QuotesCover is another editor designed for helping you turn words into beautiful images. You can start with a simple quote, or phrase of your own, and then go through what seems like an endless stream of design options to come up with something truly unique. Templates are waiting to help you make shareable images, social media covers, blog post titles and more.

PicMonkey

PicMonkey is a great free photo editor. There are plenty of easy to use tools to help you make your regular old photos look like they were pro shot and ready for the front cover of a magazine. You can edit online, and they’ve also got a mobile app available. Some of the more complex features will require a paid membership, but you can do some amazing things with their free offering.

Canva

Canva combines a powerful browser-based image editor with a truckload of templates to create just about any type of image you can think of. From social covers, to memes, to logos and more, you can do almost anything with Canva. Work with their amazing selection of free and paid images or upload your own. It’s a one stop shop for everything you’ll need to create images for any purpose.

For any other information regarding Tabitha Jean Naylor Clearwater, you can log on to her website tabithanaylorclearwater.com

Tabitha Jean Naylor Clearwater : Get Rid Of the Awkward Silence of a Non-Responsive Mailing List

What’s in it for me?

This is a question that should be deeply en-grained in the mind of every business owner because it’s what’s in the mind of anyone and everyone you want to sell something to. At the end of the day, what people REALLY want to know is why they should give their hard-earned money to your business.

Get Rid Of the Awkward Silence of a Non-Responsive Mailing List

So, let’s take a step back for a minute and think about this for a minute.

We live in the age of Big Data, information overload and low boredom thresholds. You have to take advantage of the first, find a way through the second and avoid the third… otherwise, your cash register will never ring. And, if you’re not selling, you’ve got a MAJOR problem.

Smart business owners knows that postcard marketing is still one of the most effective ways to reach their customers, but that it only works if you’re sending the right postcards to the right targets. And unless you’re going to carpet bomb an entire area with postcards addressed “to whom it may concern” – which, for the record, are two very bad ideas – you’re going to need a mailing list.

Actually no.  Let’s take that one step further. You need a RESPONSIVE mailing list, because a list of names of people who are never going to respond is about as useful as having no mailing list at all.

Purchasing A Mailing List

Unlike buying an email marketing list, which is traditionally a big no-no because of the way email addresses are abused, the legal restrictions involved and the unwillingness of emailing companies and ISPs to handle anything where the addressee cannot be shown to have opted in, buying mailing lists for postcard marketing efforts is completely safe.

Before you think about buying a list, though, you have to decide who you want to be on it, which in turn means thinking about the types of people you want to contact.

  • Are they male or female?
  • Are they single, married or married with children?
  • How old are they?
  • Do they work?
  • What do they have in common?
  • Why should they be interested in hearing from you?

It’s important to develop personas for the people you’re trying to reach so that when you purchase your mailing list, it’s full of people who will actually have an interest in hearing from you.

Let’s take a look at a few practical examples…

Cruises for Senior Citizens

Say you’re a travel agent or a luxury cruise company and you’re introducing a new travel packages where you’ll fly customers to Rio and then take them slowly down the east coast of South America and on to New Zealand and South Africa. They’ll fly home from Auckland six weeks after leaving Rio. The trip includes an agenda full of lectures from historians and art experts.

Who is this going to appeal to? What do they have in common? They are:

  • Financially better off than most, because let’s face it, this vacation won’t be cheap
  • Almost certainly retired, since they’ll be away from home and out of contact for quite some time
  • Interested in history and/or art

In addition, they may be seasoned travellers and perhaps approaching a significant anniversary that they want to celebrate in a grandiose manner

Local family restaurant serving meals at competitive prices with a minimum of frills and an emphasis on healthy eating

Who is this going to appeal to?  What do they have in common?  They are most likely:

  • Either low to medium income earners, aficionados of healthy eating, or both
  • Young with families or senior citizens
  • Living – or working – nearby.  This is not the type of restaurant people will travel a long way to visit.

Once you’ve come up with answers to questions that will help you hone-in on what your ideal target looks like, you now have enough information to carry out an intelligent search on a list-provider’s website. You can input parameters that, if the list provider is good enough, will return a list of targets that at a bare minimum, meet your basic criteria.

Building Your House List

Once you’ve fine-turned this list, you’ll have what’s known as an “outside list.”   Your next goal is to build your “house list,” which is a list of people who have engaged with you at some level, whether it’s actually buying from you or merely asking you for more information.

Now this is where things get interesting, since how quickly you build your house list is ultimately going to depend on the success of your postcard marketing campaign.  Here are a few key things to keep in mind to stack the cards in your favor:

  • Make a compelling offer
  • Provide a number of response channels: online, email, telephone and snail-mail
  • Split test everything
  • Personalize what you’re sending

This last one is a biggie.  And here’s why…

Statistics have proven time and time again that by:

  • Addressing a recipient by name
  • Customizing the image and/or the message to be relevant only to that particular recipient

You can improve your response rates by 30% to 50%.

Our business is in helping businesses just like yours grow through responsive postcard marketing. Give us a call today and let’s discuss how we can (a) build the right list for your business and (b) design the postcard campaign to go with it.

For any information about Tabitha Jean Naylor Clearwater, visit her website at http://tabithanaylorclearwater.org